Welcome

Strategic Agility – why now ?

"Five to ten years ago you would set your vision and strategy and then start following it. That does not work anymore. Now you have to be alert every day, week and month to renew your strategy". Pekka-Ala Pietilä, Financial Times, 4 December 2006 Companies have traditionally responded to change through strategic planning and the foresight offered by scenarios, or through corporate ventures and an entrepreneurial drive. Today's change is both fast –where ventures can provide an answer, but also complex (in the sense that it results from multiple hard to forecast systemic interactions) – where strategic planning no longer fits because change is fast and unpredictable. Aerospace, defense, healthcare, pharmaceuticals, energy, retailing, advertising, financial services… the list of industries engulfed by fast complex strategic change grows longer every day…  so does the need for strategic agility.

What is Strategic Agility ?

The ability to continuously adjust and adapt strategic direction in core business, as a function of strategic ambitions and changing circumstances, and create not just new product and services, but also new business models and innovative ways to create value for a company.

Strategic Agility: the Key enabling Capabilities

1. Strategic Sensitivity : both the sharpness of perception and the intensity of awareness and attention,

2. Resource Fluidity : the internal capability to reconfigure business systems and redeploy resources rapidly,

3. Collective Commitment : the ability of the top team to make bold decisions –fast, without being bogged in “win-lose” politics at the top.